AMD stirs up hype with limited-edition processors

amd-photoAdvanced Micro Devices’ latest microprocessor is so rare you can’t even buy one.

The AMD Phenom II X4 42 Black Edition TWKR processor is available today. But not for you. AMD is making only 100 of these chips for super geeks known as “extreme overclockers.” That is, they’re made for people who’ll run the chips as fast as possible, using supercooling method to keep them from melting down. AMD has been doing this for months now, since it launched its fast processors earlier this year. Each time it launches a slightly faster chip, it makes a big deal out of it.

It’s a weird and expensive hobby, but someone has to do it. Overclockers are most common in the gaming community, where running a game faster than you could possibly want to play it is kind of a badge of honor. For a nanosecond, these new chips will give AMD the bragging rights of having the fastest processors in the world. Intel hasn’t really answered AMD in a while in terms of launching a slightly faster processor. But bragging rights, of course, don’t have a lot to do with sales. Intel is still king on that front.

AMD is giving the chips to some serious overclocking experts to give
both the experts and the chips some attention. In turn, they’ll brag about them and spread the good word among mainstream gamers, who are the targets AMD really wants to capture. And remember, kids, don’t try what these guys do in the video at home. Unless you want to set your house on fire.

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About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

  • boredtechie
    YAWN! I thought these days were over with.