Sega appoints new execs, aligns Western markets
Sonic the Hedgehog has a new boss.
Sega said today it has made a couple of executive appointments to fill the gap after the departure of Simon Jeffery, the Sega of America president who resigned to join iPhone game maker Ngmoco.
First, Naoya Tsurumi will assume worldwide responsibility for Sega’s consumer business, which includes Sega of Japan, Sega of America and Sega of Europe.
Meanwhile, Mike Hayes, who is president of the European operation, will become president and chief operating officer of both Sega of America and Sega of Europe. He will report to Tsurumi. The moves will align the Western markets and increase collaboration among territories.
Jeffery served for four years as president and COO of Sega of America, helping it move into new Western game markets as it transitioned out of hardware into software. Tsurumi has served in a variety of Sega roles since 1992.
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About the Author, Dean Takahashi
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.